We were approached to develop the branding and create a website for Stroud’s very first, official, CrossFit ® affiliate. We were given an initial illustration of a wolf and a brief to create a biker style patch logo.

Other than that, we were allowed a fairly free reign on the design of the site and to build the brand. This involved social media design, advertising print work and some photography.

Have a look below to see a small selection of the work we prepared.


The Original illustration is on the right and the finished logo for CrossFit Akela on the left.


We have created a very simple, clean looking site with lots of functionality to engage the users and keep them visiting.

As an official CrossFit affiliate, we had to include a few mandated things but have been able to develop a lovely looking website that ticks all the boxes.

One of the major pieces of the site design was incorporating an online booking and membership system. We decided to use a proprietary system called TeamUp, designed specifically for gyms. This enables users to manage their entire membership from within the website and book into classes and events.

We also incorporated several methods of online payments [Stripe, GoCardless & PayPal] and ensured that the site runs using an SSL certificate [https] for full security.





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