We were approached to develop the branding and create a website for Stroud’s very first, official CrossFit ® affiliate. We were given an initial illustration of a wolf and the brief to create a biker-style patch logo.

Other than that, we were allowed a fairly free reign on the design of the site and to build the brand. This involved social media design. advertising, print work and some photography.

Have a look below to see a small selection of the work we prepared.


The original illustration is on the right the finished logo for CrossFit Akela on the left.


We created a very simple, clean looking site with lots of functionality to engage users and keep them visiting.

As on official CrossFit ® affiliate, we had to include a few mandated items but were able to develop a lovely looking website the ticks all boxes and functions on every device perfectly.

One of the major pieces of the site design was incorporating an online booking system. We decided to use a proprietary system called, TeamUp, designed specifically for gyms. This enables the members to manage their entire membership from within the website and book onto classes and events.

We also incorporated several methods of payments [Stripe, GoCardless and PayPal] and ensured that the site runs using an SSL certificate for full security.

Click on the button below to visit the site and see how it looks.





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